What I Do
I excel in 3 areas: strategy development, research & analysis, and door-opening at the executive level with ‘cold’ contacts and prospects, engaging on the front end in business development cycles for clients, working to develop rapport and interest with prospects, partners – even the media. As such, I founded Lara Abrams Communications, LLC to be able to do what I excel in doing: analyzing and identifying target markets and channels of opportunity, defining the go-to-market strategies needed to be successful, crafting the approaches needed to successfully open doors, and door-opening into prospective V-and C-level clients and partners. My one goal in working with you, as a client is to help you improve your bottom line.
One of the reasons I founded Lara Abrams Communications is that it’s almost impossible for busy executives of emerging and growth companies to be both responsible for generating new business while at the same time working on building pipeline – whether they’re launching a new company, product or service, or growing an existing business with an existing, albeit not ‘complete’ team. And entrepreneurs generally need high-caliber support, as do the investors supporting them. Lara Abrams Communications, LLC provides clients with a highly competitive pricing model that works.
Services
Corporate Strategy Development
*Due Diligence, Competitive Analysis Research/Target Market Research (primary & secondary)
*Business Plan Review & Editing
*Technology & Company Assessments
New Business Development Client Representation
*Target Prospect & Pipeline Development, Partner & Customer Scouting & Matching
VC Pitch Presentation Support & Development
*Account Research & Qualification, Lead Generation & Appointment Setting
Content Development, Strategic Marketing & Communications Strategy Planning
*White Paper Development, Market Impact Assessments, Analyst & Public Relations Program Development & Planning
Process
My process is straightforward: I start with a one hour briefing to understand your business model and your needs, and go from there – whether you need support temporarily, or for 3 months, or 3 years. I tell all of my clients that I like to start working with them by understanding their 30-60-90-120 day goals. If you can work backward from those points in time and know what your priority list is, it’s fairly straightforward to develop a working plan together.
Editorial
Lara is the founding editor of The Abrams Clean Tech Report. She has contributed to other publications, including Greener World Media. If you’d like to set up a briefing with Lara, to be included in her blog, please contact her via email at lara@laraabrams.com.
