Lara Abrams Communications

Strategic Thinking For Business

Testimonials

I credit you with making the first month of our first quarter this year (2010)…thank you for your hard work!* *results of 3 month assignment

- Elisa Jagerson, Speck Design CEO and Astia Board Member

Lara worked with me on the development of a business plan for the introduction of a U.S. consumer product line in Germany. She was strategic, responsive, flexible and helped me deliver a high quality plan and series of recommendations. I look forward to working with Lara in the future.

- Tom Heymann, President and Executive Director at Young Audiences New York; former General Manager, The Biography Channel

Lara quickly got up to speed on our business and value proposition and provided thoughtful suggestions on additional market segments, facilitating introductions that resulted in important new client relationships that added to our portfolio and impacted our bottom line.

- Tami Anderson, then Principal, andHow; now Account Director, Grow Marketing.

Lara provides a unique blend of creativity, intelligence and tenacity that allows her to succeed where few others can.

- Mitchell Weseley, then Chairman and CEO, G-Log (acquired by Oracle).

At G-Log, Lara combined her three talents in research, strategy and communication to identify, qualify and open lines of communication with our business development opportunities. She always found the right person at an incredible pace, challenged our organization, and me personally, to think out of the box to communicate to the market…(she is) a strong asset to have on your team.

- Scott Vanselous, former Director Travel & Transport Industry Business Unit, Americas at Oracle, now Chief Marketing Officer, TMW Systems

Lara has worked on several levels and with several people in the company from sales, marketing, IT, and the executive staff. She has excellent analytical experience as well as a creative streak that she can manifest into web content, etc. She has earned the respect of everyone in the company.

- Steve deLaet, Co-Founder and Chief Sales & Marketing Officer, PartsRiver

…Thank you for all your inputs. They were very instructive and made it easier for us to weather the past 2-3 months.

- Nap Hosang, Co-Director, CEIHD, now Impact Carbon.

Lara is…highly savvy and motivated…She has a solid understanding of technology and business models. And has brilliant networking skills. Most importantly, she balances her business acumen with a highly personable disposition.

- Then Aberdeen Group colleague Tim Minahan, now CMO, Ariba

Lara’s an incredible resource for your company and a great person to interact with. Her interest in sustainability is very committed and deeply knowledgeable. She brings a professional approach that is very impressive to any client engagement.

- Ivan Storck, President, SustainableWebsites

I have worked with Lara in several capacities over the years, including recently as a business partner, and as far back as when she worked at Aberdeen. She is a great business development person, understands positioning companies strategically and [is] exceptionally resourceful. She is professional and very responsive…

- Corinne Fok, Business Leader Product Innovation & Product Risk Management Visa Inc. Product Innovation at Visa International

Lara was a very quick study and understood our business and the industry based on her vast experience. Her input was thoughtful, her research was relevant, and she saved us lots of time and effort in quantifying the opportunity. We highly recommend Lara and her company.

– Ron Hooper, then Chief Strategy Officer/Corporate Development, Lightscape Technologies, Inc., now CEO, YouMed, Inc.

Lara created a real-world strategy to test our product concepts in a series of focus groups. As a result, we knew exactly how to revise and refine our product line to make our launch successful!

- Taylor Milsal, then CEO, Who I Am, Inc., now President Milsal + Partners.

Contact Lara Abrams

To contact Lara, please email her at lara@laraabrams.com or call 415 613 1704.