No matter what your view on the value of marketing – Adopt the Sky is one of the most clever ideas I’ve seen yet. Get your kids involved, little as they may be, and watch them have fun looking for their piece of adopted sky. The message gets driven home, and the concept is absolutely great: give everyone a sense of ownership, a sense of pride, and before you know it — good things start happening.
Sign up yourself today. I did. http://www.adoptthesky.com/
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Contact Lara Abrams
To contact Lara, please email her at lara@laraabrams.com or call 415 613 1704.