The Abrams Clean Tech Report

 

Adopt The Sky

Friday, July 27th, 2007

No matter what your view on the value of marketing – Adopt the Sky is one of the most clever ideas I’ve seen yet. Get your kids involved, little as they may be, and watch them have fun looking for their piece of adopted sky. The message gets driven home, and the concept is absolutely great: give everyone a sense of ownership, a sense of pride, and before you know it — good things start happening.

Sign up yourself today. I did. http://www.adoptthesky.com/

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