What I Do
I excel in 3 areas: strategy development, research & analysis, and door-opening at the executive level with contacts and prospects, engaging on the front end in business development cycles for clients, working to develop rapport and interest with prospects, partners – even the media. As such, I founded Lara Abrams Communications, LLC to be able to do what I excel in doing: analyzing and identifying target markets and channels of opportunity, defining the go-to-market strategies needed to be successful, helping clients craft the approaches needed to successfully open doors, and door-opening when needed into prospective V-and C-level clients and partners. My one goal in working with you, as a client is to help you improve your bottom line.
One of the reasons I founded Lara Abrams Communications is that most sales and business development teams in companies are comprised of talent that is either very good at opening doors, or closing deals, but often not both. For companies in need of the former – - high-caliber ‘door opening’ support at a strategic level on an as-needed basis makes a lot of sense. Lara Abrams Communications, LLC provides clients with a highly competitive pricing model that works.
Client Process
My process with clients is straightforward: after an initial introductory call, I start with a one hour briefing to understand your business model, and your needs, and we go from there – whether you need support temporarily, or for 3 months, or 3 years. I tell all of my clients that I like to start working with them by understanding their 30-60-90-120 day goals. Do you have an existing pipeline? Are you targeting prospective customers or partners or both? Are you entering a new market? How many sales personnel or business development executives do you have and how is the team structured? Are you trying to meet specific board-set milestones, or understand what’s happening within your pipeline better? If you know what your priority to-dos are, it’s fairly straightforward to develop a working plan together. For more information about what you can expect from working with me, please contact me directly.
Services
Corporate Strategy Development
*Due Diligence, Competitive Analysis Research/Target Market Research (primary & secondary)
*Business Plan Review & Editing
*Technology & Company Assessments
New Business Development Client Representation
*Target Prospect & Pipeline Development, Partner & Customer Scouting & Matching
VC Pitch Presentation Support & Development
*Account Research & Qualification, Lead Generation & Appointment Setting
Content Development, Strategic Marketing & Communications Strategy Planning
*White Paper Development, Market Impact Assessments, Analyst & Public Relations Program Development & Planning
Editorial
If you’d like to set up a briefing, please contact me via email at lara@laraabrams.com.
