The Abrams Clean Tech Report

 

The Artemis Project Top 50 Water and Water-Related Technology Companies

Wednesday, June 16th, 2010

2010 Winners Profiles here.

As background, per the organization’s website:
The Artemis Project sponsored the first Top 50 Water Companies Competition to identify the leading game-changing technologies that provide venture grade investment opportunities in the water sector.

The competition goes beyond identifying visionary or exciting technology to assess a company’s ability to become an industry leader through market opportunity coupled by a depth of intellectual property and know-how. The Artemis Project Company Rating Matrix combines these measures with an evaluation of the company management team and its investors. The judging criteria included ipCapital Group’s proprietary patent scoring algorithm, ipDimensional Scoring, which objectively ranks companies within a particular sector based on the relative value of its patents.

Companies were graded based on their potential to rapidly develop a strong leadership position in the water industry and sustain high profitability over the long-term. Specifically, to

- Create a fully developed solution to an urgent, strategic problem
- Address a large, mass market which provides for sustainable, rapid growth
- Satisfy a market of customers that can use an off-the-shelf product and make decisions within a 3 months to one-year time frame and then purchase significant units of the product
- Increase sales rapidly
- Establish a sustainable leadership position with a high profit margin

Competing companies were evaluated with the following four criteria:

Intellectual Property (IP)
- IP Strategy
- Value of IP

Technology
- Value Proposition
- Ease of Integration with Existing Solutions
- Product Design Fit for Key Applications
- Value of Solution

In the category of technology, companies were rated based on the bottom-line value of their technologies to operations. This category evaluates both incremental improvements over existing technology as well as breakthroughs that transform processes to provide dramatic improvements in costs and other operations imperatives. Impact of solutions upon the environment, both to business, human health and water ecosystem, will also be taken into account.

Market Potential
- Total Addressable Market
- Potential for Rapid Market Penetration
- Length of Sales Cycle

In the category of market potential, companies’ technology and products were evaluated based on their perceived value within the market. The size of the total addressable market over the full life of the products, as well as the immediate value upon initial product introduction, was taken into account when assessing market value. Judges also estimated the length of the sales cycle for the company’s product offering, with extended sales cycles inhibiting the ability of the company to grow rapidly and establish a sustainable leadership position in the market.

Team
- Number of Highly Experienced Team Members
- Combined Technical, Market and Industry Background
- Participation of Angel Investors with Relevant Background and Network
- Venture Capital Funding

In the team category, companies were evaluated based on the diversity and combined experience of their management teams. The strongest candidates will have management teams with extensive business, scientific, product development and operations experience.

About The Artemis Project
The Artemis Project is a boutique consulting practice dedicated to helping companies thrive in a world of increasing water scarcity. We operate at the intersection of corporate strategy, advanced technology, investment and policy, working with global corporations to achieve sustainable competitive advantage through operational excellence in water management and assisting advanced water technology companies in maximizing the value they bring to their customers.

Corporations leverage our expertise in water management strategy and in-depth knowledge of advanced water technologies to formulate, prioritize and implement initiatives designed to reduce their exposure to water scarcity risk and achieve sustainable competitive advantage.

Advanced Water Technology Companies rely on us to optimize their go-to-market strategies and connect them with the investors, developers and customers required to ensure their long-term success.

Investors take advantage of our unparalleled understanding of corporate demand drivers and access to emerging investment opportunities in order to maximize the return on their advanced water technology investments.

Policy & Advocacy Organizations turn to us for the superior thought leadership that can only come from our robust domain expertise and extensive relationships with leading corporations, advanced technology companies, investors, utilities, industry consultants and regulators.

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To contact Lara, please email her at lara@laraabrams.com or call 415 613 1704.

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